Behind the scene

Taking a leap from photography to interior ; my latest project was both a challenging one as well as a natural-feeling one. Never having done a real interior project meant a lot of technical issues and decisions, for which I had to call in some help of a friend/interior designer who helped me out with the ‘big picture’ and a solid crew of technically skilled workers.

Lots of settings and backgrounds in my photographs tapped into the same themes and so I used some of my own images to illustrate the process of transforming a former government Office Building into a Livable Loft ( but one with a Cinematic subreality woven in..)

The themes that have always inspired me throughout my photography career were “Hitchcock film-sets” as well as retro “Departmentstore window-displays” . (think Bullocks/ Los Angeles or the Samaritaine/Paris in the 1940ties )

The soft daylight that creeps in through glass skylights in part of the vast space provided a perfect mood to transform that part of the Loft in one of those ‘painters-attics’, you see in the old 1940 movies, with the difference that it had to function practically as a Junior Hotel suite , complete with open fireplace. Think abondened Hitchcock studio-set, but comfortable and no mildew on the walls.. I took to surfing the internet, looking for a secondhand gaslit artdeco fireplace, and designed a 3 dimensional Wall-decor sculpture to be built above the fireplace, ( starting with a small foamcore-maquette )

Windowspace without mannequins…

Another theme that has always inspired me are the Departmentstore window-spaces, an example of such a strange world trapped inside a Bonwitt -Teller Bridal window display below.

The window display above looks exceptionally spacious, yet it’s the half size mannequins that play tricks on our dimension perception / Bonwitt Teller Dept. store 1940

Both themes are ‘Make believe’-invented ones , and can go hand easily without having to place real mannequins. The true challenge I found was to have them merge into something people experience as a home-Loft and a film-set at the same time. The fact that the building once was a classic constructed office-space complete with high pillars an’ all ofcourse helped tremendously . . Walking through the space with it’s big open portals one already has the sense of wandering through a filmset, òr a departmentstore for that matter. Floorplan-Construction was definitely a big part of the process in order to create a livable Loft , but lighting , vintage-hunting and detailing was what gave the Filmset-presence it’s visual voice.



Toying with the concept for the house to become a photography & film location, ( apart from a big floating kitchenblock luxurious display-table ) the big pillared space should stay sparsely decorated. That way evoking the ‘abandoned’ sensation one gets in a department store after closing time , and at the same time keeping the floor usable for different kind of photoshoots.

left : Ciro’s Nightclub / Sunset Blvd. – L.A. right : Samaritain loft

Now, with the interior more or less finished ( complete with a 15ft tall mirrorwall ) , the Loft seems to work it’s magic , being photographed by furniture or fashion companies , and easy transforming back into a contemporary homeLoft in which we spent many an evening wandering around, like a Hitchcock extra who can’t ( and doesn’t want to ) find his way offset.

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