Taking a leap from photography to interior ; my latest project was both a challenging one ( technically) as well as a natural-feeling one, for lots of settings and backgrounds in my photographs tapped into the same themes and so I used some of my own images to enlighten you about my process of transforming a former government Office Building into a Livable Loft with a Cinematic subreality woven in.
The themes I’m talking about are “Hitchcock film-sets” mixed with that almost eery sense of “Departmentstore window-displays” as seen in the 1940ies. (think Bullocks/ Los Angeles or the Samaritaine/Paris. . )
The choice of furniture- mostly vintage-pieces found on E-Bay or garage-sales- adding the sense of ‘forgotten glamour ‘ and the soft daylight that creeps in through glass skylight providing the perfect melancholy one finds in cinematic Painters’ attic studio-sets, making it look both inviting as well as slightly abondened. All that is missing in the Loft are the mannequins resp. actors , but hey! , perhaps YOU can be just that lucky visitor of our Classic Loft , (now occasionally used as photography location ) .
There are Puppy’s and Mannequins…
How much is that puppy in the window? as the lyrics goes , is about a cute doggy no doubt.., but it may well be about that strange desire that one gets – when looking into a perfect window-display … watching a created reality in complete motionless perfection. No puppies , but miniature mannequins below : an example of such a strange world trapped inside a Bonwitt -Teller Bridal window display around 1940.
The make-belief factor that is found in Cinema as well as Window-displays forms a wonderfull point of departure to base an interior theme upon, treating ‘contemporary Loft’ – reality with ‘Hollywood-themed “‘make-believe reality’ . The true challenge I found was to have the two merge into something people experience as a home-Loft and a film-set at first-impression. The fact that the building once was a classic constructed office-space complete with high pillars and all ofcourse helped tremendously . . Walking through the space with it’s big open portals one already has the sense of wandering through a filmset. Floorplan-Construction was definitely a big part of the process in order to create a livable Loft , but lighting , vintage-hunting and detailing was what gave the Filmset-presence it’s voice.
HIDING a HITCHCOCK
For a juicy read behind my inspiration: try Martin Turnbull’s Blogs : This writers Blog is complete with juicy hollywood stories, images and archival material of Bullocks Dept. store in Los Angeles. ( and about the ‘Garden of Allah’ Hotel, in case you’d like to crawl deeper into true Hollywood intrigues…)
HITCHKok BEDROOM VIEW:
Apart from a big floating kitchenblock ( with it’s shiny white stone countertop vaguely resembling a large luxurious display-table ) and an oval-shaped wooden conference table; The big space with all it’s pillars should stay sparsely decorated. That way evoking the ‘abandoned’ sensation one gets in a department store after closing time ..
Now, with the interior more or less finished ( yes, it never is .. ) , the Loft seems to work it’s magic , being photographed by furniture or Fashion companies on many a day , portraying our house as a contemporary Loft , while in the evenings it is the hollywood atmosphere leaving us wandering around on the set of a ” Film without people'”…